- Managing Director -
Experience in Market Research: 18 years
Freddy has set up and overseen various quantitative and tracking studies including banking, FMCG, telecommunications, liqueur, pharmaceutical products, personal care products, and QSR.
Freddy is a sophisticated moderator; he has conducted over 2,500 focus groups across HK, China (more than 20 cities) and Taiwan.
His research skills are all-rounded with rich experience in concept development researches, market entry studies, product tests, price tests, advertising concepts and packaging design evaluation studies.He has helped clients develop, monitor and rejuvenate their brands in both China, and Hong Kong.